Kapampangan artist hopes to inspire with book

Ian Ocampo Flora

CITY OF SAN FERNANDO — Presidential Merit Awardee for Ecclesiastical Art Willy Layug hopes and prays that his book will inspire other artisans and the younger generation to transform abstract visions of faith into reality.

Layug shared during the soft launch of his book “Willy Tadeo Layug” at SM City Pampanga on Friday that the wood carving industry needs to be sustained and will only be possible if the next generation will take up their tools and aspire, like what he did, to transform visions of faith into reality.

“I hope and pray that this book will inspire fellow artists and the next generation to sustain the industry and continue to transform visions of faith into reality. With God as inspiration, nothing is impossible,” he said.

Luis Antonio Cardinal Tagle, who wrote a message for the book, said that the life of Layug is a story of the life of an artist modelled by the culture and traditions of his native place, Betis in Guagua, Pampanga and the works of local masters and the European maestros of the early centuries.

“Competent art critiques will be able to delineate the uniqueness and mastery in Willy's works. For me the outstanding quality of his sacred sculptures and retablos is their ability to move the people to prayer, to reach out to the divine, to that which can bring them close to God,” Tagle added.

Layug said that the book is aimed at putting into print his life lessons as an artist.

Author Laya Boquiren said that the book is a contribution to the efforts of documenting Filipino arts and crafts. The book chronicles the works of Layug for the past 40 years. The book is also a catalogue of Layug’s many works all over the country and abroad. His works could be seen as far as Minadanao and even in Rome.

Layug said that Boquiren was able to write his life story through the proper artistic light.

Boquiren has authored three textbooks on art under one of the leading publishers in the country and has two other art history publications on the way. She started her career as a curatorial consultant for Gallery Genesis, a gallery specializing in aquarelle, in addition to having an extensive collection of selected masterpieces spanning turn of the century, modern, and contemporary periods.

The book’s photographs were handled by internationally awarded photographer Ruston Banal who is a friend of the prolific sculptor.

The book already went on two successful soft launching at SM City Pampanga and before bishops of the Catholic Bishops' Conference of the Philippines (CBCP).

At SM City Pampanga, the book was formally presented to media men as well as supporters from SM City Pampanga led by Senior Vice President Millie Dizon who has been supportive of Layug and the wood craft industry of Betis, Guagua.

Copies of the book - which have already been sold by the dozens with many more pre-ordered - were given to SM City Pampanga and the Provincial Government of Pampanga for their support.

The book is set for another provincial launching at Holy Angel University also this August and a grand launching at the University of Santo Tomas on August 18 where religious icon enthusiasts, religious image collectors and patrons are expected to attend.

SM City Pampanga Appliance Center introduces new look + exclusive items

KAPAMPANGAN valued shoppers of SM Appliance Center at SM City Pampanga are in for a treat as the trusted specialty retailer of valuable home merchandise and appliances formally opens its newly-designed store on July 26.

Introducing a refreshed look and exclusive first available items at promotional rates, the 2,300 square-meter store will surely wow customers as it debuts a modern yet homey ambiance of wood and greens.

According to SM Appliance Center Senior Marketing Manager Maya Ocampo, the new look highlights the special relationship between Kapampangan shoppers and the store.

“This is because Kapampangans are special us, and we are looking for more and exciting ways to serve our kabalens. Since we opened in 2000, this store has become part of the lives of many Kapampangans, as it brings gracious living, as well as comfort, convenience, and great family entertainment to many homes,” she said.

Ocampo noted that the new look is a departure from the usual industrial feel associated with many appliance stores.

“Here in SM Appliance Center Pampanga, we use warm timber slatted finishes in its slopping ceiling at the entrance to create a warm and inviting feeling, making shopping easier and more fun for our customers,” she said.

She added that the slatted timber ceiling and suspended pendant lights work to guide shoppers into the main display areas. The point of sale counters, on the other hand, provides a warm and natural environment with integrated greenery to further emphasize the familiarity of the home.
Moreover, the executive shared that the store will also introduce a new feature which can only be found in Pampanga.

“Pampanga is dubbed as the Culinary Capital of the Philippines and Kapampangans are known to be foodies. It's the same reason why the new look of the store features lifestyle kitchen counter set-ups with refrigerators, ovens, cooking ranges and chimney and range hoods – giving shoppers ideas on how these will look in their homes, and how they can build their dream kitchens,” she explained.

Ocampo then invited everyone to visit SM Appliance Center Pampanga on Wednesday as the store will unveil selected special products that will be available first in Pampanga for the launch.

These include a new side-by-side Samsung Ref in gold tone and Samsung 82 inch Ultra HD TV, as well as Brikk appliances which carries retro-designed refrigerators and microwave ovens, exclusive to SM Appliance Center Pampanga.

On the same day, speaker maker Sonos will also be conducting a demo of their state-of-the-art and high-quality products.

“Shoppers will also be treated to exclusive offers and special discounts across a wide selection of merchandise at SM Appliance Center Pampanga. Now is the best time to get or upgrade your most coveted tech as these special offers run for a limited time only. Whether you prefer to pay in cash, with credit card or without credit card, SM Appliance Center Pampanga has a solution for your needs,” Ocampo said.

She highlighted that aspiring buyers can take advantage of the store’s financing partners like Aeon and Home Credit. She noted that the two companies offer various financing schemes like “no cash out” and “zero interest promo” to help shoppers fulfill their desire to own value for money home merchandise from the country’s number one reseller of home appliances. (Erika Mariel Gines)