Superl Philippines Inc. cited as top exporter in PH

FOR over 5 years, Superl Philippines Inc. has been at the forefront of bag manufacturing in the country. The impact of its business operations on the Philippine economy is far and wide, and it continues to provide decent and gainful employments to over 12,000 Filipino workers from across Pampanga and Central Luzon.

With Superl’s aggressive presence in the international export market, the company has been ranked among the elite group of the top exporters in the country to date.

Just recently, it has been awarded as the Top Exporter for the Leather Goods Sector by the Department of Trade and Industry (DTI) during the National Export Congress held at the Philippine Trade and Training Center (PTTC) in Pasay City.

The Top Sectoral Exporter citation was awarded to top export performers who were able to achieve the highest value of exported goods in 2015 from their respective product sectors based on Philippine Statistics Authority (PSA) data.

These were mostly large companies that have significantly contributed to the export value of the country, working together with Philippine micro, small and medium enterprises (MSMEs) and communities, and remaining committed as major partners for the creation of jobs and investments in the Philippines.

This recognition is yet another milestone for Superl, according to Vice President and General Manager Alex Fung, who said that the whole company is pleased and honored to receive such award.

He noted that he would credit the continuous success of Superl to its competitive and highly skilled workforce who continue to strive hard in order to keep abreast of the fast changing developments in the global trade and commerce.

Fung remarked, “We are thankful to receive such award from the DTI. We are more than proud of the craftsmanship and perseverance of our Filipino staff. I believe its teamwork. It's not just the management, but also the workers. We have a good team of staff. Most of them have been with us for years already. We all know that we are on a same boat, we just have different titles but we are on a same boat –and we all have the same mission: To make sure that everything is running smooth.”

He added that “We are very glad that we are here. Originally, we are a Hong Kong based company, with several of our factories in China. After realizing that the labor cost in China have become so high, we decided to move to other neighboring Asian countries. Initially, we were just trying out here in the Philippines. Now we know that we have made a good decision.”

With its forward looking approach driven by the invaluable support from the government, Fung noted that Superl will continue to expand its presence by adding another factory in its compound located at Angeles Industrial Park, Special Economic Zone, Barangay Calibutbut, Bacolor, Pampanga.

“Our merchandising team has secure the order for the new factory. It will be operational by April next year. For 2017, the factory is fully-booked already, and we're looking for orders for 2018 now,” he said.
He noted that the factory is set to hire at least 5,000 workers in its first year of operation, and will employ over 17,000 local workers in the long-run.

Through the new project, Fung disclosed that the company will better improve its operations and export, as well as continue to help the economic growth of the Philippines. On a daily basis, the company produces between 10,000-12,000 bags and 7,000-8,000 wallets, all of which are being shipped all over the world.

Fung said that the company is also resilient and firm to resolve and overcome great challenges faced by the Filipinos and of the present generation.

“We want to solve a lot of social problems for the community. We want to save the youth from vices and give them income instead. Because if they have a decent job, they can avoid these, and in turn help themselves and their family secure a better future. We know that the community is helping us as well, this is a win-win situation. We work hand in hand together, we're partners. We move forward together.”

The leader concluded that he gives credit to the people who help and support Superl since it first set foot in the province of Pampanga.

"We would like to thank the Philippine Economic Zone Authority (PEZA) for giving us a lot of help and good service. We also have the support of the DOLE and DTI, as well as the local government officials from the mayors to the board members. Most of all, we would like to thank Pampanga Governor Lilia Pineda for her support and trust. Truly, we feel very lucky we’re here,” Fung said.

-Erika Mariel Gines