SUMMER is all about experiences that will fuel your energy and recharge you from the daily city grind. It’s all about taking that well-deserved break and escaping reality – even for just a weekend. Summer connotes exciting adventures and exploring new places, but the fun and excitement doesn’t need to start when you hit that beach or that mountain trail. It should actually begin the moment you step in your car and get on that road. Be it with a perfect road trip playlist, an ice-cold drink, or even just peace of mind knowing that your car is in tip-top condition to get you through the drive; that comfort and thrill of excitement knowing you’re on your way begins your summer journey.
Pilipinas Shell knows what summer is all about as it ushers in the hottest but most exciting season in the country. Through its various refreshing products, reliable service, and summer customer delight offerings, Pilipinas Shell is surely, the perfect partner on the road.
Recharge your summer road trip
In a summer-themed drive dubbed “Recharge Your Summer Road Trip,” Shell kicked off their summer offerings by taking the media on a relaxing yet exciting whole-day escapade. Throughout the 44-kilometer drive to the Southern parts of the metro in MINI vehicles powered by Shell V-Power Nitro+, media participants took on different challenges and experienced refreshing fare that featured what every summer traveler needed and looked for during their summer road trips.
The adventure started off with a scrumptious and hefty breakfast from Deli2Go’s range of dishes at Shell South Luzon Expressway 1 station. Participants were then divided into teams and, in keeping with Shell’s values and commitment to safety and health, were briefed on safety guidelines on the road and for the days’ activities. Featured, were the media’s exclusive Recharge Challenge Passport, which allowed participants to rack up points for every completed pit stop challenge, and Shell’s Summer Journey Card, an instant-prize card available for all customers when they gas-up and shop at any Shell station, were also distributed to the media.
Throughout the day, participants faced challenges that most travelers encountered on the road and were tasked to find the most efficient solution for each. From necessity shopping lists, to finding the perfect restroom for nature’s call, to knowing products and services that can ease your drive, and experiencing refreshing food and drinks to fuel your energy, participants experienced it all and came to understand Shell as the perfect stop and best partner anyone can have with them. Knowing there’s a Shell oasis up ahead puts any traveler’s mind at ease as they traverse the long and dusty roads.
“As part of Pilipinas Shell’s efforts in making each journey better for every Filipino, we launched a summer campaign that aims to demonstrate the recharging and exciting drive that Shell can offer especially during the summer season. To launch this campaign, we held this drive to encourage motorists to always be prepared on the road by fueling up with quality products and visiting a one-stop-shop that has everything they need for the journey ahead,” said Pilipinas Shell Vice President for Retail, Anthony Lawrence Yam.
Fuel your summer excitement with Shell
To make summer road trips better for its customers, Pilipinas Shell has a lot more in store for Filipino motorists throughout the season. Apart from its quality products and services, customers can also enjoy delicious snacks and refreshing beverages from Shell Select & Deli2Go, as well as earn points by using their SM Advantage cards for every purchase at Shell. To fully make the most out of every visit, customers will be issued their own Shell Summer Journey Cards which they can use to collect stamps upon each purchase to win exciting prizes from Shell, such as refreshing drinks or a chance to win a trip to a summer destination.
By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy that pioneers next generation technology in developing new energy sources for a reliable energy mix, producing smarter products, as well as promoting its smarter use, building smarter infrastructure and providing energy efficient engineering solutions that ultimately promote clean & efficient transport, sustainable mobility, energy efficiency and a new energy future to address the energy challenge.