Tibaldo: Engaging in business via social media

Art Tibaldo

SELLING pre-loved items, posting a missing pet and announcing an upcoming event is no longer done through paper, pen, paste or push pins. Today, these are posted or uploaded on popular social media sites such as Facebook or Twitter.

Although traces of these may have started on mobile phone texting and earlier online sites such as Friendster, Multiply or even e-mails, the use of computers and internet has indeed replaced the traditional fielding of town criers or barkers and publicly displayed bulletin boards. Aside from legal notices and the required print publication of bids for government programs in community papers, we now see scrolling digital messages on taxicab roofs and LED walls.

As one who follow Bob Kane’s super hero and comics character Batman, I still look forward to seeing a flashed distress call and advertising at the sky at night just like the concept of Atmospheric Advertising by Jules Verne. In the field of marketing and promotion of enterprises, services and even community programs, prospective clients used to hire and tap the expertise of advertising consultants for business promotions like national television advertising. Today, a netizen who knows some basic content creation can already launch an ad campaign through the many free sites available on the internet.

The Bureau of Micro, Small and Medium Enterprise Development (BMSMED) is one bureau of the Department of Trade and Industry that helps micro, small and medium entrepreneurs (MSME) with marketing and human resources as two key areas of business that needs to be strengthened to improve their competitiveness in domestic, regional and global markets.

The BMSMED has been conducting seminars and forums that introduces the internet as the new arena to market products and services globally and more quickly. To increase the awareness and knowledge of SMEs on the latest online marketing trend, the DTI under the Duterte administration realized the importance of interconnectivity hence all DTI offices and bureaus, including the regional and provincial offices were instructed to intensify online presence through the creation of Facebook Pages and accounts in Twitter and Instagram.

DTI encourages the use of social media to further the mission of the bureau. However, all users must conform to set guidelines and professional standards of conduct.

My former office, the Philippine Information Agency as part of its mandate to ventilate a free flow of timely and relevant information about various government programs uses practically all the media platforms available like the publication of electronic magazines, the uploading of video updates As a netizen and online user myself, I have been taking note on certain netiquettes and web tips like respect of copyright and anti-disclosure laws.

One should not provide confidential or proprietary information references to clients as this may end up into wrong hands. Do not cite or disclose your clients, business partners without their approval. Double check and verify your posts for content, grammar and your intention before posting and maintain a cordial atmosphere. Also, do not post contents to social media that violates office policy and others that puts your office in bad light.

Be always on the right side by observing laws on gender and development, cultural sensitive matters like what comedian Candy Pangilinan did several years ago that infuriated scores of people from the Cordillera because of her description to Igorot tribal folks that truly raises eyebrows. I have noted similar discriminative statements posted on the net and these only led to uncompromising situations where commenters were either criticized, lambasted and even threatened. Unless you are authorized to make a statement, don’t represent your opinion as the policy or view of your office or organization.

The Procurement Service of the Department of Budget and Management called PS-PhilGEPS, is mandated by law to operate a government-wide procurement system for common-use supplies and equipment for all government agencies. This is often referred to as e-procurement because items sold through this program can be viewed online. With this service facility of DBM which uses information and communication technology, PS-PhilGEPS serves the purchaser of government agencies and bring value-added services to government procurement by purchasing quality products through a fully integrated e-commerce and e-procurement system.

The service includes identification of supplies, materials and such other items, including equipment and construction materials which can be economically purchased through centralized procurement and identification of the sources of supply that offer the best prices, terms and other conditions for items procured by the government. For this, there are regional depots for the items being sold to government offices and for the city of Baguio, items such as office supplies, Microsoft licenses and common-use-items can be checked at PS-DBM-CAR, No. 8 Gen. F. Segundo St. Barangay Burnham Legarda, Baguio City.